Text Link Ads Link Value Calculator

Posted by Ken Cheung on Monday, May 22, 2006 in Tools : : 4 comments

I saw a post about the Text Link Ads Link Value Calculator over on Darren's ProBlogger site. Apparently the calculator is an estimate of market prices for text links (they have a disclaimer for their tool: "does not always reflect the prices of Text Link Ads inventory").

According to the Link Building Blog, the calculator factors in:

  • Traffic of your website – the lower the Alexa ranking, the higher the price.
  • Link popularity of your website – the more links (and more quality links), the higher the price.
  • Theme of your website – there is more demand for some themes than others.
  • Number of links to be sold – the fewer the number of links on a page, the higher the price.
  • Sitewide or single page placement – "sitewide" vs. on a single page of your website (slightly more value given to links that appear sitewide).
  • Location on the page – more value when the links are placed in an area where they have the best chance of being clicked.

I was playing around with the tool and I learned that the best paying category is gambling and the lowest is other. I ran the the tool for two different sites and the ratios were the same. Here is the breakdown:

As you can see, text links on gambling sites are about doubled the price of web and technology sites. Of course, that's a ball park figure and doesn't reflect what's in inventory.

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4 Responses to “Text Link Ads Link Value Calculator”

  1. Warkior says:

    A Similar Text Links Concept
    Hey, I think text-link-ads is doing something very similar to this text link selling/purchasing site. Text-Links.ca

    Not sure what differences there would be except that they're different companies. Text-Links.ca looks like it's quite new. I've been trying them on my own site. Pretty easy to get set up and installed.

  2. [...] Text Link Ads Link Worth Calculator – Factors in Alexa traffic ranking, link popularity, site theme (see Ken Cheung's post for comparison chart), links sold, single or site-wide placement, location on page [...]

  3. John Adams says:

    Great review

    At least the Text Link Ads Calculator offers a guide. It needs to be tested with some actual results.

    I like the idea, and it would be good for business if it proves to be profitable.

    The search engines are a full time job.

    Some help is always an option. Link management can be a nightmare. This may be the answer.

    Sincerely,
    John Adams
    http://www.honest-homebusiness.com

  4. louis says:

    hi guys

    im looking into buying some text links, and i wanna make sure what im paying is well worth for the links: any advice.

    second can anyone advise on a good website with a good text link calculator.

    best regards

    louis

    http://www.providentestate.com

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