Text Link Ads Link Value Calculator
Posted by Ken Cheung on Monday, May 22, 2006 in Tools : : 3 commentsI saw a post about the Text Link Ads Link Value Calculator over on Darren's ProBlogger site. Apparently the calculator is an estimate of market prices for text links (they have a disclaimer for their tool: "does not always reflect the prices of Text Link Ads inventory").
According to the Link Building Blog, the calculator factors in:
- Traffic of your website – the lower the Alexa ranking, the higher the price.
- Link popularity of your website – the more links (and more quality links), the higher the price.
- Theme of your website - there is more demand for some themes than others.
- Number of links to be sold – the fewer the number of links on a page, the higher the price.
- Sitewide or single page placement – "sitewide" vs. on a single page of your website (slightly more value given to links that appear sitewide).
- Location on the page - more value when the links are placed in an area where they have the best chance of being clicked.
I was playing around with the tool and I learned that the best paying category is gambling and the lowest is other. I ran the the tool for two different sites and the ratios were the same. Here is the breakdown:
As you can see, text links on gambling sites are about doubled the price of web and technology sites. Of course, that's a ball park figure and doesn't reflect what's in inventory.
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A Similar Text Links Concept
Hey, I think text-link-ads is doing something very similar to this text link selling/purchasing site. Text-Links.ca
Not sure what differences there would be except that they're different companies. Text-Links.ca looks like it's quite new. I've been trying them on my own site. Pretty easy to get set up and installed.
[...] Text Link Ads Link Worth Calculator - Factors in Alexa traffic ranking, link popularity, site theme (see Ken Cheung's post for comparison chart), links sold, single or site-wide placement, location on page [...]
Great review
At least the Text Link Ads Calculator offers a guide. It needs to be tested with some actual results.
I like the idea, and it would be good for business if it proves to be profitable.
The search engines are a full time job.
Some help is always an option. Link management can be a nightmare. This may be the answer.
Sincerely,
John Adams
http://www.honest-homebusiness.com