I was playing with Google Trends today. First I tried to do a comparison of phrases like: msn adcenter, adsense, ypn, microsoft search, adwords, yahoo search, and overture. Yahoo! publisher network, yahoo publisher network, and microsoft adcenter did not generate enough search volume to graph out. Not surprising, when I tried to compare msn adcenter [...]
I'm old school. On my static sites, I hand code the side nav bar I want to use. This enables me to use different side nav bars for different situations. For instance, I may want to use a home side nav bar for my home page, side bar Z for section Z, and side bar [...]
Interesting post on the YPN Blog. In the post, Yahoo suggests that the best placement of ads are:
leaderboard ad above the fold between the top nav and content area
skyscrapers and vertical banners in the right-hand rail or margin
square and rectangle ads placed within the center column (content area)
I'm surprised the click-throughs are higher on the [...]
The Google click fraud settlement is in the news again today. I've heard about it before, but I didn't realized the extent of the problem. According to various articles, the fraud rate is anywhere from 12% to 35%. I didn't realized it was so high. With the fraud rate so high, I can't help but [...]
Don't have time to visit iZachy everyday? Then sign up for my free newsletter. I'll send you an email when I have something to share with you. Your email address will be kept confidential and I will not share, sell, or rent it to anyone. You can unsubscribe at any time by clicking a link in the email.
