Keyword Difficulty Tool

As mentioned in my Page Strength post, SEOmoz has a Keyword Difficulty tool. The tool is used to analyze the competitive landscape of a particular search term or phrase, this tool issues a percentage score and provides a detailed analysis of the top ranking sites at Google and Yahoo.

There's a couple of manual steps involved and you have to register to use the free tool. You also need a Google API key (free) to use the tool. The tool takes a while to run so you are better off just having the results emailed to you. Other than the long wait, I like the tool and found it useful.

The Keyword Difficulty tool gives you a ranking for how competitive your keyword is, the factors involved, and the top ten results on Google and Yahoo. Then the tool gives you data on the sites that ranked in the top ten for your keyword in Google and Yahoo (ie – links to the site, Alexa ranking, mentions in Google news, pagerank, etc).

I have two suggestions for improving the tool. First, it would be nice to be able to click on a link to see where competitors are linked from. Second, it would also be useful to have your own site listed so you can compare the results of your competitors with your own site.

What is Your Page Strength?

Check out the Page Strength tool over on SEOmoz. The tool is designed to satisfy the curiosity of webmasters, surfers and web marketing professionals seeking a better metric to quickly assess a site/page's relative importance and visibility. In other words, something other than Google's PageRank. This tool was created by Matt Inman and Rand Fishkin of SEOmoz, a Seattle based search engine optimization company.

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Are Your Subscribers Getting Your Newsletters?

I've been gathering delivery data on the four email broadcasting services I reviewed previously (FeedBurner, Zookoda, Squeet, and FeedBlitz). In my first test, I setup Zookoda and FeedBurner with my EDA Geek test mailing list (about 30 posts a week). I setup Squeet with EDA Blog, which has about five posts a week. Lastly, I setup FeedBlitz with this site, iZachy (about five posts a week during the test period). If I had to do it again, I would have set up all the services with the same site, but I setup the newsletter via FeedBurner. With the FeedBurner interface, you have to disable FeedBlitz and Squeet if you want to use the FeedBurner email service. In hindsight, I should have setup the newsletter directly from the FeedBlitz and Squeet sites.

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Squeet Email Review

This is my fourth in a series of reviews on email broadcasting service. This will be last email review for a while. Today's focus is Squeet. Like the other three services reviewed so far, Squeet is a free web-hosted service. The main difference is that Squeet gives most of the control to subscribers instead of to publishers. Subscribers can set the delivery frequency, delivery time, and delivery day.

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