Boy, that Jen girl (woman) from Jensense is every where. Today she has a post on the YPN blog about color matching ads.
Jennifer outlines four techniques you can use to determine the best color scheme for your site:
1. The blended technique (using same colors for ads and site)
2. The matching technique (ad colors are from […]
OK, what's going on? It seems like in the past few days, there has been a flurry of activities from Yahoo, Google, and others. Today, Google announced their new video ads on their blog. If you opt into image ads, you will be opted into video ads as well. Though this doesn't mean video ads […]
Interesting post on the YPN Blog. In the post, Yahoo suggests that the best placement of ads are:
leaderboard ad above the fold between the top nav and content area
skyscrapers and vertical banners in the right-hand rail or margin
square and rectangle ads placed within the center column (content area)
I'm surprised the click-throughs are higher on the […]
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